Dark Beat Records

Alexandra Burke - Bad Boys

The Bad Boys video starts with Alexandra pulling up in a sports car and getting out because she has broken down. She is wearin black leather with a red top showing through. She looks very strong and in control. She shows a modern representation of a woman, not wanting or needing a man in their life which shows through out the video, especially when she throws a man through a brick wall! The only other outfit we see her in is a complete contrast to the first, a silver dress. Although this look makes her come across sexier and more womanly, you still see the strong dominant side to Alexandra. I think this is because not a lot of flesh is showing, unlike in the GaGa video. Alexandra is also the only woman in the video which gives her extra attention.

The product gives off a R&B feel because of the Flo Rida rap in the middle of the song. This is not Alexandra’s part so it does not give her an R&B impression… just for the video. There are only two locations used in the video which makes the audience feel more involved with the situation. The are also not many effects used in the video, only lights to create more of a dancing scene in the car park.

I think this video is a good example of what we want to achieve with our own video because of the focus on one character as well as the dominance and presence of that character. We can not use a lot of effects because of lack of funding and time. We would also like to se a lot of dancing and routines within our video which is the case in the bad boys video.