Lady GaGa’s video for Just Dance shows her entering a party which we instantly see is very wild. GaGa strips down to show a lot of flesh which is a slightly challenging to the conventions of a pop video because pop songs are generally aimed at younger teens aswell as elder people. Later in the video we see lots of sexual action between GaGa, objects and others at the party. None of this is extreme but give a shock factor to the audience watching and is a challenge to the pop genre. Party scenes are often used in pop videos such by people such as Britney spears and Miley Cirus. It can give a slight R&B feel to the video as does the glamour and bling worn by GaGa in her performance shots.
The shots used are very quick probably 2 seconds at the most and can be shaky at times which give the audience the effect of being drunk or tipsy, as well as dancing. All of the shots however are performance, the narrative is shown by the location and atmosphere around the performance. This is interesting for our own music video as we plan on having mostly performance shots and are thinking of combining both to have performance whils in the narrative scenes, similar to what GaGa has done here. In most of her shots she is looking straight at the camera in a dominant pose whilst dancing. Ther are a variety of mid shots and close ups with the occasional long body shot. One shot where it is from a high angle shows GaGa entising to the camera. These shots usually make the characted look weak and innocent, but in this case it works in the opposite way.
Some good effects are used on shots to make them blur, as if looking through GaGa’s eyes and everything being blurry. I can imagine it would be hard to ass effects to such a fast pace song and this one works very well with the video.
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